Executive Bios
The leadership team at LashBack shares three critical characteristics: Each are
successful entrepreneurs with extensive technology experience and a bold vision
for the future of LashBack and email.
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Chief Executive Officer and Co-Founder
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Once the driving force behind national sales efforts in
electronics, telecom and software verticals, Brandon now drives the efforts of
the LashBack company toward the same kind of success he’s enjoyed in the past.
He sees the future of email taking a radically different shape as LashBack
successfully enforces every person’s right to choose what email they wish to
receive. |
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Brandon's deep experience in online and traditional marketing,
advertising and sales has propelled LashBack to grow by 400% in 2006. By
bridging the traditional gap between technology development and sales, He has
been able to lead diverse internal efforts such as product development and
usability as well as brand and business development with ease. |
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He is a recognized expert on email marketing and its micro and
macroeconomic effects on business and consumers. Brandon has been featured by
many media outlets including WIRED, eWeek and DM News for his outspoken vision
for email. He is available as an expert for litigation support in email related
court cases. |
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Chief Technology Officer and Co-Founder
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Eric is the named inventor for LashBack’s intellectual property.
He has led a team of developers through the launch of five groundbreaking
products for consumers and the email industry. |
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As a recognized compliance and reputation expert for email
marketing, Mr. Castelli has actively participated with the Federal Trade
Commission in CAN-SPAM rulemakings, enforcement and served as an expert witness
in the FTC’s 2005 report to Congress. Eric is also a leading voice on
developing compliance guidelines, best practices and raising the value of email
for consumers and email marketers. He has been invited to speak on these topics
by the Authentication and Online Trust Association, The Direct Marketing
Association and Return-Path. |
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Prior to LashBack, Mr. Castelli spent several years in technology
consulting across numerous industries, including direct mail and email. These
experiences helped drive LashBack’s quest to make unsubscribe work for the
email community and consumers across the globe. |
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Mr. Castelli graduated from St. Louis University with a degree in
business. |
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To invite Eric to speak at your company, association or trade
event please click here. Areas of expertise include:
Unsubscribe Best Practices, CAN-SPAM Act, Compliance and Reputation,
Deliverability, Spam, and Email Technology Standards. |
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Tim arrives at LashBack with 16 years of technology sales experience to his
credit. He leads sales for LashBack, marketing the groundbreaking CAN-SPAM
Compliance Monitor and Resolution Service. There is a great challenge to
selling a completely new and never-before-utilized service and Tim has thrived
helping to propel growth in 2006 at a 400% rate. Additionally, Tim understands
that there is a vast variation of email business models and he is well versed
in this regard, therefore he can present practically any business with a
solution that make sense and adds value to their specific model. Tim is as
dedicated to educating the marketplace and fixing email as he is to his custom
chopper. He is likely to be the first person you talk to when you call LashBack
and is more than happy to provide you with a personal tour of the Lashback
family of services and solutions. Tim can be reached directly at 314.255.1769.
Tim attended Central Texas University and proudly served in the United State
Army including operation Desert Shield and Desert Storm.
James is well recognized as a leader in integrated marketing and political
consulting. He has worked on close to 200 hundred political campaigns and with
40 corporate clients focused on the technology vertical. James has been
President of J. O’Brien Communications, Inc. based in St. Louis, MO since early
2004- the marketing communications consultancy focused on integration of
traditional and online strategy and tactics.
Previous James was Director of Marketing for a rich media leader for user
initiated Internet advertising. He also served as Senior Director for Public
Relations & Advocacy for a leading publisher of medical journals focused on
the integration of print and online content and training.
He has appeared on national television accurately predicting the Republican
takeover in the US Senate and net seat gain in the US House of Representatives
in October of 2002 and has been quoted in major newspapers including the New
York Times, Washington Times, Detroit Free Press and the San Jose Mercury News
to name a few.
From 1996 through 2002 James was Founder and Chief Executive Officer of IMPACT
Strategies, Inc. with offices in Washington, DC & Princeton, NJ. A staff of
six full time employees provided a full suite of integrated marketing strategic
communications services.
Prior to 1996, James worked with a leader in political television advertising
and gained extensive experience in media buying, traffic management, television
and film production. He also has worked with clients independently as a general
consultant and campaign manager throughout his 15+ year career on campaigns
from US Senate to City Council.
James attended the American University in Washington, DC and during that time
served as executive director of a 10,000+ member national political association
on Capitol Hill. Prior to college, in 1989, James founded his first business
with two senior partners. He served as Vice President and Director of Public
Affairs, and pioneered the use of cable television advertising in local
political campaigns.
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Senior Client Services Manager
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Michael has been with LashBack since March of 2005. Starting as a Data Analyst;
Michael was an integral part of the early stages of LashBack.
During Michael’s time with LashBack he has formed a large part of the core of
our Client Services Team. It is Michael’s belief that outstanding customer care
is the obligation and responsibility of every successful company. Michael is
active in always soliciting customer feedback on product and system
improvements as well as proactively researching possible ways to enhance the
customer service experience.
Michael is an expert on spam. He works passionately everyday to shut the bad
actors down and to raise the value of legitimate email. His style has informed
the development of LashBack’s email advocacy position with DNA from the
anti-spam movement and moving the industry forward to compliance as a
foundation for the solution to the global spam problem.
At the local level Michael is always trying to educate those on current
technology issues and how to embrace technology instead of being fearful of it.
Michael obtained a Bachelor of Science in Information Systems Technologies from
Southern Illinois University of Carbondale in May of 2002.
Shane started with Lashback in early 2006 as a Data Analyst and was quickly
promoted to the mission critical role of Client Services Manager. His career
has focused on marketing technology and customer service. He found the perfect
fit at Lashback.
Shane is focused on communicating the important message to clients that CAN-SPAM
Compliance is the fundamental way to protect reputation and achieve higher
rates of deliverability. He has worked on ensuring that new product development
is client centric and adds direct value to client management of their
compliance process. The mission at LashBack is equitable advocacy for
consumers, email marketers and every party involved in sending and receiving
email.
He has over a decade of client services experience for customers large and small
in both the public and private sectors.
Shane also has worked in the direct mail marketing industry as a Production and
Data Manager. He was responsible for the entire direct mail process from
product design through database segmentation, printing and mailing complex,
personalized campaigns. LashBack makes every effort to hire from within the
direct marketing industry and Shane’s experience is a great example of how
deeply our people understand the needs of not only our customers but their
customers- the consumer.
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