Peter Wilson
President and CEO Logo-2C-14px

Peter joined LashBack as President and CEO in 2012, bringing more than two decades of experience as a senior executive, board member and advisor to technology and service businesses. He has led the business through a period of significant investment and growth, and helped to position LashBack as a leader in email intelligence. Peter has been a consistent advocate for best practices and raising industry standards, and is active in multiple industry organizations such as the Online Trust Alliance, the Performance Marketing Association and the Executive Council of Performance Marketing. He has contributed to multiple industry publications on compliance and technology and is a frequent speaker at industry events including the Email Acquisition Forum, LeadsCon, Affiliate Summit and CJ University.

Peter previously served as President and CEO of Cutting Edge Media, where he focused on the management and turnaround of a business providing marketing services, data management and technology. Prior to joining Cutting Edge Media, Peter served as Managing Director and the U.S. Head of Technology, Software and Services investment banking at KPMG Corporate Finance. Peter advised a variety of businesses in his role with KPMG, but had a particular expertise working with marketing and advertising technology firms. Peter previously held positions with Haverford Capital Advisors, Brown Brothers Harriman and First Union (now Wells Fargo).

Peter is an active member of the Young Presidents’ Organization (YPO) and a former board member of the Boys & Girls Clubs of Philadelphia. He holds a Bachelor of Arts from Franklin & Marshall College and an MBA from the Fox School of Business at Temple University. Peter is married and has three children.


Andy McKay
Vice President of
Product StrategyLogo-2C-14px

As Vice President of Product Strategy, Andy is a key member of the leadership team and responsible for guiding LashBack’s new product development efforts. He possesses a unique combination of experience, a deep understanding of technology and online marketing, and an insatiable drive to solve client problems. Since starting with LashBack in client service in 2008, Andy has played a key role in advancing the business — providing his leadership and vision to various teams including software development, MIS, data management and quality assurance.

Andy is a creative spirit that has helped to design everything from our data storage plan to our office space, loves to cook and rehab old furniture, and spent time early in his career as an on-air radio personality. Prior to LashBack, Andy held positions in customer retention at Convergys and quality assurance at Marketing Horizons. He studied business administration, graphic design and computer network systems at St. Louis Community College and ITT Technical Institute. When not thinking about our next product opportunity, Andy spends his free time playing with his daughter, blundering through various home improvement projects, reading random Wikipedia articles and dreaming about travel.


Greg Woodruff
Director of Technology Logo-2C-14px

As Director of Technology, Greg leads LashBack’s software development team, oversees all technology planning and investments, and works closely with new product development. He has been with LashBack since 2013 and has demonstrated his abilities as both a developer and a leader. Greg was a key driver in a successful rebuilding of LashBack’s core products. Greg brought more than 10 years of experience to LashBack, having worked with a variety of technologies and developed systems supporting law enforcement, accounting, sales and online marketing. Greg has been programming since the age of 12 when he got his first PC — an IBM 8088 — and discovered the wonders of Borland Turbo Pascal.

Greg spends his free time being active with his kids and dog, reading, working on various home improvement projects, traveling, and exploring new places.


Adam Schimsa
Business Development Manager Logo-2C-14px

As Business Development Manager, Adam is responsible for new business development, revenue generation and referral relationships at LashBack. Adam joined LashBack in 2011 as a Data Analyst and quickly progressed into a number of different roles, including Senior Analyst and Product Specialist. Adam possesses a deep understanding of LashBack’s technology and data, and how they can be used to help drive growth and protect the interests of our clients.

Prior to joining LashBack, Adam co-founded and served as CEO of Terrabytes LLC, an IT outsourcing firm focused on the SMB market. Adam attended St. Louis Community College, the University of Missouri-St. Louis and Webster University, where he studied computer science, networking and information systems management. Adam is a voracious reader, gadget and technology tinkerer, a muscle car enthusiast and a fan of “good food, good drink, and great moments with friends”.