Consumer Advocacy

LashBack believes we must advocate for everyone in the email ecosystem starting with the consumer. LashBack empowers email marketers to deliver on the promise of better email to consumers. We started out as a toolbar plugin for consumers and have grown to build the functionality of that toolbar into the very structure of email itself through our partnerships with the most respected and trusted companies in the industry. Consumers can know that when a company breaks its promise in email they are penalized accordingly. If the marketer respects the consumer and is a reputable sender, they are rewarded. If the marketer forgets the consumer comes first, their reputation is hurt. This holds email marketers accountable and gives consumers equitable power and control over their own inbox.