ISP and Receiver Advocacy

UnsubSafe

LashBack's UnsubSafe Service allows ISPs, receivers and anti-spam firms to display an unsubscribe button in the email user interface when e-mail is viewed by a consumer. This button is only displayed for senders that have a good unsubscribe reputation. When a consumer pushes the unsubscribe button in the user interface, the message is sent to LashBack and LashBack processes the unsubscribe request on behalf of the consumer. LashBack monitors the results of all UnsubSafe requests and uses this historical information for future UnsubSafe decisions.

ISP and Receivers can learn more about UnsubSafe here.