LashBack Position on Commercial Email

LashBack believes it is necessary to be an advocate for consumers and email marketers.

LashBack technology is the compliance feedback loop between consumers, receivers, ISP’s, ESP’s, Publishers, Ad Networks, Advertisers- all Senders and Initiators. LashBack UnsubMonitor and CAN-SPAM Compliance Monitor and Resolution Services are enabling the email marketplace to organize itself for the first time in the United States under both CAN-SPAM federal regulations and accepted industry basic and best practices. LashBack raises legitimate email messages above spam in the inboxes of consumers.

For the first time, responsible parties are working through Collaborative Compliance (link to collaborative compliance page/section) together to “take down” sending IP’s of spammers based on the same accepted industry basic practices and federal law. As the problems get better defined in the market, better technological solutions and processes will be implemented.

Consumer preference leads the market and email marketers are growing the industry into a marketplace based on compliance and reputation which mean deliverability and revenue derived from satisfied customers.

As the value of the email marketplace increases, companies are incentivized financially to be compliant. The technological infrastructure of the email marketplace is also growing to demand compliance as the foundation of reputation, deliverability and best practices. This fact is driving all of email marketing.

Prior to this philosophy anti-spam organizations railed against email marketers who responded by sending more email. The problem of unsolicited email deepened. The activist approach to stopping spam has failed. “Bad Plaintiffs” are of no assistance to further defining federal or state laws. The historical movement to “fight spam” has influenced the next generation of leaders in the email community. The frustration with Spam is shared and understood. They lead with anti-spam in their DNA, but are armed with better technology, better standards and a more mature marketplace.

LashBack founders W. Brandon Phillips and Eric Castelli realize that a smarter strategy, one which works with industry as strong advocates for consumers and based on advances in email monitoring and resolution technology is necessary. LashBack is building the dream of an email marketplace consumers enjoy, companies can use to make money with more and more hardcore criminal spammers shutdown and prosecuted by the very same data stream that rewards compliancy.

As LashBack grows into a global compliance company it will become possible to track every spammer and shut them down for operating outside of the governmental and industry basic and best practices structure.