Option 1

If you currently allow your customers to report spam, you can simply forward a copy of these messages to LashBack via secure SMTP. Alternatively, if your network already filters out spam messages sent to your customers, you can simply forward a copy of filtered message to LashBack. In either case, LashBack will parse through those messages to extract the email marketer’s identity and unsubscribe reputation, or UnsubScore. If the email marketer has a good reputation, LashBack will automatically and safely unsubscribe your customer from future mailings. If the email marketer has a bad unsubscribe reputation, the unsubscribe attempt is suppressed.

Option 2

If your organization doesn’t already have a network-level spam filtering service deployed, or you would like to extend spam reporting all the way to your customer, LashBack can integrate a customizable reporting toolbar that is directly installed into the customers email client (Outlook and Outlook Express).

Deploying the UnsubSafe toolbar solution allows your organization the opportunity to increase the perceived value of your service by enabling your customers to see and experience the value of UnsubSafe first hand. Additionally, customization of the toolbar with your organization’s logo further deepens the bond between you and your customers.

“89.7% of respondents agreed that they would prefer that their ISP or email service provider include an unsubscribe option that would safely remove them from email lists”
Bigfoot Interactive | Spam Research Survey

Expand your Spam Intelligence
Optionally, when you deploy the UnsubSafe toolbar on your network, you can have a copy of all messages reported on your network sent back to you for review. This data can be used by your to gauge the impact and success of your current filtering solutions as well as additional intelligence to maximize your networks catch rate and filtering performance.

Reporting
Real-time Unsubscribe Performance reports are made available so you can see the value and impact LashBack is having on your organization’s junk email problem. At a glance, you’ll be able to review network level statistics and unsubscribe requests as well as additional data you can use to drill into any specific spam report and view each email marketers' UnsubScore and the messages they sent your customers.