CAN-SPAM Compliance Monitor and Resolution Service

World's first complete CAN-SPAM compliance monitoring and resolution service.

According to federal law, advertisers are responsible for the actions of their third party partners, but even the largest and most resourceful email advertisers have found that enforcing compliance among their third party partners is challenging and in some cases impossible. Powered by LashBack's consumer driven data, CAN-SPAM Compliance Monitor and Resolution Service captures a sample of the email data stream sent by you and your partners and analyses it to ensure it meets all federal requirements as well as your own corporate policies and best practices. CAN-SPAM Compliance Monitor and Resolution Service is the first and only tool that provides advertisers and networks complete visibility and control over their email marketing and the ability to resolve issues where none existed before.

Extend Visibility

Without being able to see the email sent on your behalf it is impossible to enforce compliance or fix problems. CAN-SPAM Compliance Monitor answers this by analyzing email messages sent after leaving your control, extending your visibility all the way to consumers' inboxes. LashBack receives thousands of real-world consumer email unsubscribe requests per hour and it is this unique data source which makes it possible to extend visibility to the consumers' experience with your brand.

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Suppression List Abuse Failure to Unsubscribe No Postal Address Provided No Unsubscribe Option Deceptive Subject Line

Deceptive From Line Send through Open Relay Send to Harvested Email Forged Email Headers

Gain Control

CAN-SPAM Compliance Monitor and Resolution Service offers email alert notifications which drives you into a web-based interface that gives you the data you need to proactively identify and resolve issues. In addition to high level summary statistics which detail each of your partners' performance history and reputation, you'll gain access to message level details which explain each compliance alert next to the actual consumer message.

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Enforce Compliance

By enabling both visibility and control you have the power to enforce compliance and ensure the consumer experience with your brand is controlled and effective. The intelligence provided both by CAN-SPAM Compliance Monitor and the dedicated compliance experts at LashBack enable your business to remain focused on its core strengths. The result is more revenue through a better understanding of how you and your partners perform in the real-world; increasing compliance, protecting your brand and reputation, detecting fraud and better risk management.

Resolve Issues

The first phase of “Resolution Services” is a simple but powerful addition of a Resolution Button that enables you to mark a properly addressed issue “Resolved.” Clients will be able to add notations to better document the nature and resolution of the issue. This documentation will grow into a compliance archive- a critical tool to show actual compliancy resolution work. By actively managing and resolving issues within the LashBack service our clients can increase deliverability at over 500 million inboxes worldwide.

Resolved or Unresolved:

LashBack Client Service Managers (CSM) have been helping to resolve issues from the very beginning of LashBack Compliance Monitor services. This feature will also be a source of documentation of CSM efforts in conjunction with your efforts. From within each account you will be able to view issues from violation notifications as “resolved” or “unresolved” on message by message basis. This function will remain under client control. Timely resolution of issues will be recognized in an extremely positive way as we expand LashBack services to include this data in a non-binding overall reputation score. To be clear, Unsubscribe Reputation Data that LashBack sends to such partners as Return Path will remain as is. But your overall reputation will be working harder for you within LashBack’s client network.

Faster More Efficient Workflow and Communication:

Not only will this enable you to better organize workflow, but it will assist you in resolving issues in a timely manner- a critical aspect of compliance from the FTC’s CAN-SPAM perspective. In the future, look for added depth to this new feature as well as violation reports that are easier to share and forward internally and externally to sending partners for even faster resolution times. Each new feature is designed so you can work more efficiently in your LashBack Compliance FeedBack Loop.

Contact LashBack Sales at +1-800-432-0663