CAN-SPAM Collaborative Compliance

CAN-SPAM Act Regulations often make it confusing to define liability for a certain point of compliance. Are you responsible? Is your ESP responsible? LashBack will tell you based on your business model where liability rests and monitor your process and your sending partners on your behalf.

The CAN-SPAM Act fulfills the promise of an email marketplace. The U.S. market is based on an opt-out model as defined by CAN-SPAM’s legislative intent. The FTC thus has an unsubscribe perspective on compliance, much like LashBack. We look at unsubscribe compliance first through UnsubMonitor and get a complete view of email compliance through CAN-SPAM Compliance Monitor.

Call Out: LashBack performed the first complete audit of CAN-SPAM Compliance published in Marketing Sherpa’s 2007 Email Marketing Benchmark Guide. The audit identified that over 70% of the 1,000 emails checked for CAN-SPAM compliance had at least one violation.

The Federal Trade Commission, authorized to enforce the CAN-SPAM Act, holds Advertisers, Publishers, Ad Networks and ESP’s accountable for CAN-SPAM compliancy. The email marketing industry learns with more certainty, clearer definitions of rules which make up the CAN-SPAM Act as case law develops and violations are published.

Compliance Information and Casestudies

LashBack provides our clients with insight into FTC rulemaking, recent penalty judgments and case studies into how they impact our client’s place in the market. Compliancy should not be viewed as a burden or an extra cost of doing business but as a foundation of best practices which positively impacts reputation and deliverability and thus increases revenue.

Checkout the implications of the most recent FTC Enforcement Action on the LashBack Blog:
FTC Sting Operation Targets ESP