| |
Making the Case for LashBack Compliance
Monday, January 24, 2011
A recent appeals court ruling on Hypertouch v. Valueclick in California provided a lengthy explanation that advertisers using affiliates to drive traffic via email are ultimately liable for the actions of their affiliates, whether they know about them or not. The court, with it’s strict interpretation of advertiser liability, attempts to force advertisers to take [....
|
Lead Source Validator Tool Upgrade
Monday, August 23, 2010
Lead Source Validator is a collaborative fraud fighting tool LashBack clients can access to collect, identify and distribute known IP addresses of forged lead sources. Clients can make a simple web service call as new leads come in or on a batch basis, checking each lead and lead source IP against LashBack’s list of probe email [...]
|
System Maintenance Sunday and the Latest Service Updates
Saturday, April 24, 2010
LashBack Scheduled Maintenance for Sunday, April 25, 2010, 09:00 am EST - 11:00 am EST:
The LashBack system will undergo new server configuration and maintenance during this time. LashBack users may experience outages during this brief two hour period. We apologize for any inconvenience this may cause.
In other news, clients can now report feedback directly to [...]
|