'LashBack' software promises to work with CAN-SPAM Act

SAINT LOUIS, MO -- A midwestern software company has a patent for a spam-fighting software tool and they say it will leverage the power of Washington's new CAN-SPAM Act.

"Now that spam has to have an unsubscribe feature, the first thing everyone will want to do is automate the process of unsubscribing," said LashBack's President and Founder, Brandon Phillips. "That's exactly what we do."

The producers of LashBack software (www.lashback.com) have released two versions of their spam-fighting solution, one as an add-on to email favorite Microsoft Outlook and one for all other PCs using the Windows operating system. The inventors of the product say both versions fight spam in an all new way: by automatically unsubscribing you from spammers’ email lists simply by pressing a custom button in your Outlook toolbar or by forwarding the spam to LashBack’s servers.

While the Outlook version also offers blocking of spammers’ email and “smart” spam filtering, owners of LashBack are quick to point out that it’s the “Automatic Opt-Out” mechanism which provides the longest term protection against spam because it makes taking advantage of new laws quick and painless.

“No one wants to click on spammer’s links and visit their websites to search for an online form which may or may not be there and may or may not even work,” Phillips explains. “They want something that is as easy to use as the delete key, only they want it to be a lot more effective.”

He may have the right idea. Only a few months ago, many independent studies showed that the rise of spam is increasing, now representing more than half of all email sent. Even more amazing is that most users still use the delete key to rid themselves of spam, despite increasing percentages of internet users who have chosen to take advantage of a third party solution, such as a software application. It would seem that the public is waiting for a simple solution, much like the one Phillips is promising with his offer.

For the beta release of their product, LashBack will be offered to customers to try for free. But that will change this spring when LashBack introduces monthly and yearly subscriptions to their service at prices similar to that of anti-virus software. However, Phillips says a free trial will probably always be a part of their online strategy.

“We want people to be able to experience this application right now and see that it really works. We want people to get as excited as we are. That someone finally figured out a way to beat spammers at their own game.”

Consumers can download a free trial of either version of LashBack at the company’s website (www.lashback.com) at no obligation. The company plans to notify users personally when the trial period has ended.