Overview

The LashBack compliance monitoring product suite offers a solution for every party in the Email Compliance Ecosystem: Consumers, Receivers, ISPs, ESPs, Senders, Publishers, Affiliates, Ad Networks, Advertisers, Law Firms, Associations and Government Regulatory Agencies.

For the first time in email's history a complete compliance solution is being implemented by one company reaching from the consumer back through the entire marketplace to advertisers.

Founded as a consumer product-driven anti-spam company, LashBack evolved into C2B data services providing actionable compliance information and unsubscribe reputation data for a diversity of email marketing clients, and corporate consumers of email reputation data.

One powerful concept for consumers, ISP’s and anti-spam companies –Safe Unsubscribe- now provides the real world data for the first comprehensive email compliance service offered by LashBack and exclusive partners. LashBack monitors can be customized to alert for issues based on your interpretation of the U.S.CAN-SPAM Act or any federal or state law or industry best practice.

Compliance and reputation mean deliverability and revenue.

Protect the Unsubscribe Process

UnsubMonitor for email marketers and service providers was the first B2B product by LashBack as “The Unsubscribe Authority”. The service monitors for the three components of Unsubscribe Compliance: suppression list abuse, unsubscribe mechanism visibility and operability, failure to honor unsubscribe (10 day rule). UnsubMonitor is also built into the full Email Compliance Monitor service.

Protect the Email Channel

Email ComplianceMonitor and Resolution Service for email marketers is LashBack’s signature service as the only “Global Email Compliance” company. The service monitors for the nine core aspects of email marketing laws across the world including the U.S. CAN-SPAM act. The nine core aspects include but are not limited to: suppression abuse, unsubscribe mechanism, failure to honor unsubscribe, physical address verification, forged headers, subject lines, from lines, compromised sources and email address harvesting. LashBack also offers custom compliance monitoring for best practice and internal policy enforcement. LashBack’s expert Client Service Managers are available to assist clients with resolving issues.

Protect Brand

BrandAlert is the first automated keyword search monitoring tool exclusively for commercial email. It allows clients to track each day how any keyword they define is being referenced in commercial email. LashBack monitors data from millions of email sending IPs on a daily basis. This unique and proprietary data stream of real-world consumer email is constantly growing. Your brand is in it, but where? LashBack can tell you.

Protect Data

ListMonitor enables insight into what’s being sent to email lists in a manner which has never been possible before. Whether you own or manage a list of email addresses, ListMonitor will give you visibility into who and what is being sent to your list. This will allow you to enforce control over sending expectations, protect the quality of your list and maximize revenues.

Protect Inboxes

LashBack's UnsubSafe Service allows ISPs, receivers and anti-spam firms to implement an unsubscribe button in the email user interface when a certain level of trust, defined by the ISP, has been reached and maintained by a sender. This button is only displayed for senders that have a good unsubscribe reputation. When a consumer pushes the unsubscribe button in the user interface, the message is sent to LashBack and LashBack processes the unsubscribe request on behalf of the consumer. LashBack monitors the results of all UnsubSafe requests and uses this historical information for future UnsubSafe decisions.

Protect Consumers

LashBack unsubscribe services now work beyond the scenes of email as one of the most powerful, proactive solutions which benefits consumers in protecting their inboxes from unsubscribe abuse and giving the companies sending them commercial email the insight to self-regulate and send compliant email. LashBack started for consumers as a toolbar plug-in focused on fulfilling a promise from industry to unsubscribe consumers safely. And now LashBack works with clients to ensure they are fulfilling that promise and many more to sustain the email channel and give consumers the best email experience possible.

Support for all products is available here.