Email Compliance Monitor and Resolution Service
World's first and only complete email compliance monitoring designed to protect the email channel.
According to Federal law, businesses are responsible for their own advertising and for the actions of any third party partners. Even the largest and most resourceful email advertisers have found that enforcing the CAN-SPAM Act in the United States or the laws of other nations with their third party partners is challenging and in some cases impossible. Powered by LashBack's consumer driven data, Email Compliance Monitor and Resolution Service captures a sample of the email data stream sent by you and your partners and analyses it to ensure it meets all your stated legal requirements as well as your own corporate policies and best practices. Email Compliance Monitor and Resolution Service is the first and only tool that provides advertisers and networks visibility and control over their email marketing and the ability to resolve issues where only liability existed before.
Extend Visibility
Without being able to see the actual email sent on behalf of your brand or company, it is impossible to enforce compliance or fix problems across departments, agencies and other partners. Email Compliance Monitor answers this by analyzing email messages sent after leaving your control, extending your visibility all the way to consumer inboxes. LashBack receives thousands of real-world consumer email unsubscribe requests per hour and it is this unique data which makes it possible to extend visibility through to the consumer's experience with your brand in email.
- Suppression Abuse
- Failure to Unsubscribe
- Unsubscribe Option
- Physical Address
- Subject Line
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- From Line
- Compromized Source
- Harvested Email
- Forged Email Headers
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Gain Control
| Email Compliance Monitor and Resolution Service offers email alert notifications which drives clients into a web-based interface that gives you the data you need to proactively identify and resolve issues. Clients can view current and historical summary statistics of unsubscribe performance reputation for your own company, your specific business partners and for the entire industry. And based on the ruleset you define, you'll gain access to message level details for each unsubscribe, content and sending behavior alert which explains the potential issue or flagged rule next to the actual consumer message.
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Enforce Compliance
By enabling both visibility and control you have the power to enforce compliance and ensure the consumer experience with your brand is controlled and effective. The intelligence provided both by Email Compliance Monitor and the dedicated compliance experts at LashBack enable your business to remain focused on its core strengths. The result is more revenue through a better understanding of how you and your partners perform in the real-world: increasing compliance, protecting your brand and reputation, detecting fraud and better risk management.
Resolve Issues
Resolution services are anchored by a simple but powerful Resolution Button that enables you to record a properly addressed issue as “Resolved.” Clients are able to add notations to better document the nature and resolution of the issue. This documentation grows into a compliance archive- a critical tool to show actual compliancy resolution work. By actively managing and resolving issues within the LashBack service our clients can protect reputation and increase deliverability at hundreds of millions of inboxes worldwide.
Resolved or Unresolved:
LashBack Client Service Managers (CSM) have been helping to resolve issues from the very beginning of LashBack compliance monitoring services. This feature is also a source of documentation of CSM efforts in conjunction with client efforts. From within each account you can view issues from alerts as “resolved” or “unresolved” on per message basis. Timely resolution of issues is recognized in an extremely positive way as LashBack services expand to include this data in an overall reputation score. Your reputation will work hard for you within LashBack’s client network as potential partners can know they can trust you.
Faster More Efficient Workflow and Communication:
Not only will this enable you to better organize workflow, but it will assist you in resolving issues in a timely manner- a critical aspect of compliance from the U.S. FTC’s CAN-SPAM perspective and most other regulatory agencies across the globe.
Contact LashBack Sales at +1-800-432-0663
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