UnsubMonitor
Unsubscribe Compliance Monitoring and Resolution
Are your unsubscribe policies being enforced?
When it comes to email unsubscribe compliance, there are two things that matter:
identifying problems and knowing how to correct them. LashBack offers the only
compliance monitoring and resolution service available that enables Advertisers
and Senders to monitor and resolve email unsubscribe issues.
The Federal Trade Commission mandates that companies must monitor their own
sending and that of their partners and resolve issues in a timely manner. But
compliance with the law also means you are protecting your reputation and
maintaining deliverability. and CAN-SPAM compliance.
UnsubMonitor includes detailed reports that at a glance can present you with an
overview of your unsubscribe performance history, while letting you drill down
into the details and even view archived copies of the actual email campaigns
you or your affiliates sent on your behalf. With UnsubMonitor you can insure
your compliance with the CAN-SPAM Act and manage your network like never
before.
UnsubMonitor Issue Notifications:
Lack of an Unsubscribe Mechanism
Ensure all email sent either directly by you or your affiliates have a visible
and properly functioning unsubscribe mechanism present.
Failure to Honor
UnsubMonitor pushes proactive notifications to your team if an unsubscribe
request is not honored on your internal or distributed network of affiliates.
Suppression List Abuse
Monitor the integrity of your suppression list and receive real-time
notifications that allow you to take action if email addresses are harvested
from your suppression files.
With UnsubMonitor, you can:
Document and Resolve Issues
The first phase of “Resolution Services” is a simple but powerful addition of a
Resolution Button that enables you to mark a properly addressed issue
“Resolved.” Clients are able to add notations to better document the nature and
resolution of the issue. This documentation will grow into a compliance
archive- a critical tool to show actual compliancy resolution work. By actively
managing and resolving issues within the LashBack service our clients can
increase deliverability at over 500 million inboxes worldwide.
 LashBack Client Service Managers (CSM) have been helping to resolve issues from
the very beginning of LashBack Compliance Monitor services. This feature will
also be a source of documentation of CSM efforts in conjunction with your
efforts. From within each account you will be able to view issues from
violation notifications as “resolved” or “unresolved” on message by message
basis. This function will remain under client control. Timely resolution of
issues will be recognized in an extremely positive way as we expand LashBack
services to include this data in a non-binding overall reputation score. To be
clear, Unsubscribe Reputation Data that LashBack sends to such partners as
Return Path will remain as is. But your overall reputation will be working
harder for you within LashBack’s client network.
Not only will this enable you to better organize workflow, but it will assist
you in resolving issues in a timely manner- a critical aspect of compliance
from the FTC’s CAN-SPAM perspective. In the future, look for added depth to
this new feature as well as violation reports that are easier to share and
forward internally and externally to sending partners for even faster
resolution times. Each new feature is designed so you can work more efficiently
in your LashBack Compliance FeedBack Loop.
Pre-qualify New Affiliate Applications:
UnsubMonitor empowers organizations to proactively identify problem affiliates
before they're allowed on your network. Research new applications as they are
received so you know the affiliate candidate's unsubscribe history before they
are granted access to your network.
Manage your current network:
Real-time notifications push your compliance team to quickly identify and
resolve unsubscribe issues that can affect your specific unsubscribe
reputation, which is a critical component of your overall sending reputation.
The UnsubMonitor control panel presents you with detailed history reports which
completely document the history of your consumers' unsubscribe experience.
How to get started
LashBack's UnsubMonitor service works by plugging your organization into the
compliance feedback loop that comprises your unsubscribe reputation. No
technical integration or configuration is required to begin. What's more, you
don't need to change the way you're doing business to get started.
Contact LashBack Sales at +1-800-432-0663
Register for a demo
account.
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