Email marketing is the most cost effective advertising available to advertisers. It's no wonder that businesses both small and large have used email as both a customer acquisition and retention tool. If you're among those who already market online via email or are preparing to do so, you've no doubt heard of the CAN-SPAM Act of 2003 and have had to take care to be compliant in your advertisements.

According to Federal law, businesses are responsible for their own advertising and for the actions of any third party partners. That's right: You're responsible when your partners (or even their affiliates and sub-contractors) break the law.

But wait, some say. I can't see the email they're really sending. If I can't see it, how can I truly control it?

See it, control it

LashBack's ComplianceMonitor captures a sample of the email data stream sent by you and your partners and analyzes it to ensure it meets all your stated legal requirements as well as your own corporate policies and best practices. Our ComplianceMonitor is the the world's first and only tool that provides advertisers and networks visibility and control over their email marketing. We give you the power to resolve issues where only liability existed before.

You'll see everything, such as:.

• Abuse of your suppression list
• Failure to unsubscribe after the customer has requested removal
• Working unsubscribe option not available
• Physical address of the advertiser not provided
• Inaccurate or unapproved subject lines
• Inaccurate or unapproved from lines
• Sent from a compromised source
• Recipient's email address was harvested illegally
• Header of the email has been forged