When it comes to email unsubscribe compliance, there are two things that matter: identifying problems and knowing how to correct them. LashBack offers the only compliance monitoring and resolution service available that enables Advertisers and Senders to monitor and resolve email unsubscribe issues.

Every global regulatory agency enforces unsubscribe compliance for email marketers. The rules vary in the time to opt-out a consumer, but all regulations agree that marketer must follow a request to unsubscribe. The U.S. Federal Trade Commission mandates that companies must monitor their own sending and that of their partners and resolve issues in a timely manner. The good news is that compliance with the law also means you are protecting your reputation which maintains deliverability and legal compliance.

UnsubMonitor includes detailed reports that at a glance can present you with an overview of your unsubscribe performance history, while letting you drill down into the details and even view archived copies of the actual email campaigns you sent, or a third party or affiliate sent on your behalf. UnsubMonitor can assist your compliance efforts with the opt-out based U.S. CAN-SPAM Act as well as other nation�s laws which all include unsubscribe. The service provides clients the visibility to manage the email unsubscribe process like never before.

Manage the email unsubscribe process with issue alerts:

• Ensure all email sent either directly by you, your third parties or your affiliates have a visible and properly functioning unsubscribe mechanism present.
• UnsubMonitor pushes proactive email alerts to your team if an unsubscribe request is not honored by you directly or by anyone in a distributed network of affiliates.
• Monitor the integrity of your suppression list and receive real-time notifications that allow you to take action if email addresses are harvested from your suppression files.

Resolution Services in UnsubMonitor is a simple way to mark a properly addressed issue �Resolved.� Clients are able to add notations to better document the nature and resolution of the issue. This documentation grows into a compliance archive- a critical tool to show actual compliancy resolution work. By actively managing and resolving issues within the LashBack service our clients can protect reputation which may increase deliverability.

LashBack Client Service Managers (CSM) have been helping to resolve issues from the very beginning of LashBack compliance monitoring services. This feature is also a source of documentation of CSM efforts in conjunction with client efforts. From within each account you can view issues from alerts as �resolved� or �unresolved� on per message basis. Timely resolution of issues is recognized in an extremely positive way as LashBack services expand to include this data in an overall reputation score. Your reputation will work hard for you within LashBack�s client network as potential partners can know they can trust you.

Not only will this enable you to better organize workflow, but it will assist you in resolving issues in a timely manner- a critical aspect of compliance from the FTC�s perspective. LashBack is continually improving collaboration features which make it easier to share and forward compliance data internally and externally to sending partners for even faster resolution times. Each new feature is designed so you can work more efficiently in your LashBack account.

UnsubMonitor empowers organizations to proactively identify problem affiliates before they're allowed on your network. Research new applications as they are received so you know the affiliate candidate's unsubscribe history before they are granted access to your network.

Real-time alerts push your compliance team to quickly identify and resolve unsubscribe issues that can impact your specific unsubscribe reputation, which is a critical component of your overall sending reputation. The UnsubMonitor control panel presents you with detailed history reports which completely document the history of your consumers' unsubscribe experience.

LashBack's UnsubMonitor service works by plugging your organization into the compliance feedback loop that comprises your unsubscribe reputation. No technical integration or configuration is required to begin. What's more, you don't need to change the way you're doing business to get started.