Data Story: Return to Sender

Where Does LashBack Data Come From? How are you “always watching”?

The Power of the LashBack Compliance FeedBack Loop is derived from real-world consumer data. LashBack receives data from many valuable sources. The most valuable data is from the free LashBack consumer toolbar for Outlook and Outlook Express (link to New consumer toolbar download page.) The toolbar provides an automatic check of the reputation of the owner of the unsubscribe mechanism, which enables consumers to unsubscribe safely from unwanted email.

LashBack also works with a number of ISPs, anti-spam organizations and ESP’s who feed LashBack monitors a data stream of email for analysis. LashBack is analyzing over 150,000 pieces of actual consumer emails on a daily basis. The data stream is real-world and uniquely consumer driven. The LashBack relationship to consumer inboxes is the most vital relationship our client’s leverage.

The very best reputation management services companies and receivers utilize LashBack’s unique data as part of the reputation score with which they each rate senders.

This process is also called a “feedback loop” which all email marketing experts agree email senders need to be a part of to understand the actual performance of their email marketing programs.