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LashBack CEO Peter Wilson presents at the 2016 HitPath Masters Conference

Check out Peter Wilson’s presentation at the 2016 HitPath Masters Conference in New Orleans below: Progress & Opportunities in Email

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New CAN-SPAM Enforcement Action, June 2016

In June, the FTC filed a complaint against Tacht and Teqqi, Florida-based marketers of weight-loss products including Original Pure Forskolin, Original White Kidney Bean and Mango Boost Cleanse.  “Since at least 2014, Defendants also have sent, or have hired affiliate

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Keono Partners with LashBack

ELMHURST, IL (PRWEB) MAY 24, 2016 Keono, a well-respected and socially conscious digital media advertising agency, has partnered with LashBack, a leading provider of email compliance and intelligence services. LashBack’s email monitoring platform allows Keono to provide peace of mind

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Leveraging BrandAlert Just Got Easier

As you are hopefully aware, LashBack’s BrandAlert service provides access to more than 200 million B2C email messages. Our clients use BrandAlert for a variety of purposes ranging from compliance to competitive intelligence, and can search our database using an

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LashBack Feature Spotlight: Things You May Have Missed

November 2015 – LashBack is a leader in compliance monitoring and business intelligence in the commercial email channel. Our core services, ComplianceMonitor and BrandAlert, provide insights that can be found nowhere else. That said, we are always working to get

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LashBack CEO, Peter Wilson, to Speak on Compliance at CJ University

ST. LOUIS, MO — (September 16, 2015) – LashBack, a leader in compliance monitoring and business intelligence for email marketers, is pleased to announce that the company’s CEO, Peter Wilson, will be participating on a compliance panel at the October

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LashBack Email Data Visualization: Part 1

A [much] larger version is available here. This visualization, created using Gephi 0.8.2-beta, represents the flow of email-originated web traffic through the top 30,000 domains as seen by LashBack on 1/15/2015. Each point is a domain–red points represent domains that

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Additional steps in light of Canada’s Anti-Spam Legislation (CASL)

June 24, 2014 – As most people involved with email marketing are aware, parts of Canada’s Anti-Spam Legislation (CASL) are scheduled to go into effect on July 1, 2014.  LashBack’s focus is to provide actionable intelligence to our clients about

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LashBack named to the 2014 OTA Honor Roll

LashBack is honored to be named to the 2014 OTA Honor Roll.  The 2014 Online Trust Audit focused on three major categories: a company’s data protection, security and privacy practices, and included over two dozen criteria.  The Online Trust Alliance’s

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PMA Publishes New White Paper on Email Marketing Compliance and Best Practices

“Peter Wilson, CEO of LashBack, led the drafting of the email compliance guide. LashBack provides advertisers unique insights on email marketing practices and provides actionable email compliance intelligence. He has a deep perspective on both CAN SPAM and affiliate compliance.”

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You are responsible for email you can’t see. As an online advertiser, you already know that email marketing through agencies, networks and publishers is cheap, scalable and often very effective at bringing potential customers to your door. However, there are dangers inherent in hiring others to promote your offers. Read More...
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