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Additional steps in light of Canada’s Anti-Spam Legislation (CASL)

June 24, 2014 – As most people involved with email marketing are aware, parts of Canada’s Anti-Spam Legislation (CASL) are scheduled to go into effect on July 1, 2014.  LashBack’s focus is to provide actionable intelligence to our clients about

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LashBack named to the 2014 OTA Honor Roll

LashBack is honored to be named to the 2014 OTA Honor Roll.  The 2014 Online Trust Audit focused on three major categories: a company’s data protection, security and privacy practices, and included over two dozen criteria.  The Online Trust Alliance’s

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PMA Publishes New White Paper on Email Marketing Compliance and Best Practices

“Peter Wilson, CEO of LashBack, led the drafting of the email compliance guide. LashBack provides advertisers unique insights on email marketing practices and provides actionable email compliance intelligence. He has a deep perspective on both CAN SPAM and affiliate compliance.”

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What You Need to Know About CASL

The majority of Canada’s Anti-Spam Legislation (“CASL”, which is pronounced and sometimes incorrectly spelled as “Castle”) is scheduled to go into effect on July 1, 2014.  It is meaningfully different than CAN-SPAM and applies to any commercial electronic messages that

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LashBack is heading to LeadsCon Las Vegas March 24-26, 2014

LashBack is excited to announce that we will be exhibiting at LeadsCon at the Mirage Las Vegas.  We invite you to stop by our table (T4 in row 4) on March 25th and 26th to meet with our team and learn more

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CAN-SPAM Enforcement Is Here. Are You Prepared?

Last fall, Jessica Rich, the new director of the FTC’s consumer protection bureau, described ramping up law enforcement in digital marketing as among the agency’s priorities.  Just three weeks into the New Year the FTC has filed a new case,

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What You Don’t Know

  Check out some of our new product profiles below, and see why LashBack is the premier provider of email intelligence solutions for the performance marketing industry. See more about ComplianceMonitor See more about BrandAlert

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LashBack in Vegas

We are exhibiting at Affiliate Summit West in Paris Las Vegas, January 12-14, 2014.  Please stop by Meet Market table #803 to meet with one of our Directors. Tim Kastner and Andrew Thomashow will be there to talk with you about the latest developments

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LashBack Enhances Its Checks for Domain Name Registrations

There have been a number of legal cases during the last few years, citing both state and Federal CAN-SPAM requirements, which touch on the use of privately registered domain names by email marketers. Probably the strongest of the cases against

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LashBack takes Manhattan

LashBack’s sales leadership travels to the Javits Center in Manhattan for ad:tech New York through Nov. 6 -7. Directors Tim Kastner and Andrew Thomashow will be taking meetings to discuss how LashBack’s solutions help enable transparency in compliance and offer

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