Solutions

How your company manages CAN-SPAM Compliance is defined by your business model. This solutions section is meant to help you identify your model and in many cases you may identify that you fit into more than one category. Many LashBack clients are hybrids and play different roles in the email marketplace. One thing is cetain: If you are sending email with other partner companies, you need LashBack’s monitor and resolution services for complete and cost effective CAN-SPAM compliance.

Find your business model and learn more about what you should be concerned about and what LashBack product might be a perfect fit for your email compliance needs.

Find the solution for your company:

Ad Networks
Ad Networks are organizations which create marketplaces that marry advertisers with publishers. The Ad Network earns a percentage of the commissions offered by advertisers for sales/transactions which result from relationships established within the Ad Network. Ad Networks track campaign performance results between the Advertisers and Publishers on their network. In addition, all finances are managed through the network. The Advertiser pays the Ad Network and then the Network is responsible for distributing those funds to the Publishers who generated the traffic/leads for that Advertiser.

Advertisers
An advertiser is the organization which owns the campaign and engages Publishers/Affiliates and/or Ad Networks to drive traffic to there web properties.

Publishers
Publishers also referred to as “Affiliates” and/or “Senders” are organizations which own lists of email addresses and are responsible for sending messages to consumers. Some publishers own there own sending facilities, while others outsource those facilities to Email Service Providers (ESPs).

Email Service Providers
An Email Service Provider (ESP) is an organization which owns the facilities (servers, bandwidth and software) used by Advertisers and/or Publishers to send out email communications to consumers. ESP’s in general do not control or own the Lists of email addresses or choose which offers are sent utilizing their sending facilities.