Data drives your business. Whether you sell it, manage it, lease it or simply share it with vendors or third parties, it is critical to know how it is being used. Are partners following contract terms for sending? Are they leaving you open to costly lawsuits? LashBack’s ListMonitor can give you the answers you need to find out. Keep your employees, clients, vendors and partners accountable. Monitor and verify your data’s usage.

Manually browsing to Yahoo, Gmail, Outlook/Hotmail, AOL and/or other providers, logging into individual seed accounts and perusing messages one at a time is time-consuming, costly and inefficient. ListMonitor allows you to monitor dozens, or even hundreds, of seed accounts quickly, efficiently and within one unified interface:

  • Automate: Relieve the pain of managing seed accounts
  • Monitor Quality: Protect email reputation and reduce liability
  • Research and Investigate: Take the mystery out of data problems
  • Verify: Data performance and contract enforcement

If you are sharing consumer email data with third parties to monetize your list, you should be concerned about the types and volume of email these third parties send. When your partners respect your list and use it properly, you are able to create new revenue streams and assist your subscribers in finding new products and services. However, when your list is misused, it can become saturated with the wrong types of offers, diminishing your overall list quality and detracting from future revenue.

ListMonitor is simple for anyone to use. Using the Web-based interface, seeds can be added to your ListMonitor account via multiple authorization methods (Imap/OAuth 2.0). Your seeds can be structured and labeled by list, list-type and/or campaign for easy organization and improved tracking efficiency. ListMonitor will automatically pull all of the messages located in your various seed accounts into its interface where they can be filtered, sorted, searched and viewed; all in one easy to use interface.

Monitor Offer Content: See the exact emails sent to any list you own.

Monitor Volume & Frequency: Receive alerts for any seed that receives more than a specified number of messages in a given day, week or month. See the amount of emails consumers are receiving over certain time periods as a result of a specific partner or all partners. Determine the quality and saturation of the list.

Enforce Contracts: Ensure no unauthorized distribution or use of your list and enforce list exclusivity agreements. Monitor for legal and best practice compliance across networks and shared data.

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You are responsible for email you can’t see. As an online advertiser, you already know that email marketing through agencies, networks and publishers is cheap, scalable and often very effective at bringing potential customers to your door. However, there are dangers inherent in hiring others to promote your offers. Read More...
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