UnsubMonitor: Unsubscribe Monitoring

Solutions to help you stay compliant, reduce compaints and increase your deliverability

Are your unsubscribe policies being enforced?
When it comes to email unsubscribe compliance, there are two things that matter: identifying problems and knowing how to correct them. LashBack offers the only compliance monitoring services available that enables Advertisers and Senders to monitor and proactively address email unsubscribe issues that can affect your reputation, deliverability and CAN-SPAM compliance.

UnsubMonitor includes detailed reports that at a glance can present you with an overview of your unsubscribe performance history, while letting you drill down into the details and even view archived copies of the actual email campaigns you or your affiliates sent on your behalf. With UnsubMonitor you can insure your compliance with the CAN-SPAM Act and manage your network like never before.

We identify:

Lack of an Unsubscribe Mechanism
Ensure all email sent either directly by you or your affiliates have a visible and properly functioning unsubscribe mechanism present.

Failure to Honor
UnsubMonitor pushes proactive notifications to your team if an unsubscribe request is not honored on your internal or distributed network of affiliates.

Suppression List Abuse
Monitor the integrity of your suppression list and receive real-time notifications that allow you to take action if email addresses are harvested from your suppression files.

With UnsubMonitor, you can:
Pre-qualify New Affiliate Applications:
UnsubMonitor empowers organizations to proactively identify problem affiliates before they're allowed on your network. Research new applications as they are received so you know the affiliate candidate's unsubscribe history before they are granted access to your network.

Manage your current network:
With real-time notifications pushed directly to your compliance team, you'll be able to quickly identify and resolve unsubscribe issues that can affect your unsubscribe reputation. Then the UnsubMonitor control panel presents you with detailed history reports which completely document the history of your consumers' unsubscribe experience.

How to get started

LashBack's UnsubMonitor service works by plugging your organization into the feedback loop of its already existing unsubscribe reputation. No technical integration or configuration is required to begin. What's more, you don't need to change the way you're doing business to get started.