Leadership Team

Peter Wilson

President and CEO

Peter joined LashBack® as President and CEO in 2012, bringing more than two decades of experience as a senior executive, board member and advisor to technology and service businesses. He has led LashBack through a period of significant investment and growth, and helped to position LashBack as a leader in email intelligence. Peter has been a consistent advocate for best practices and raising industry standards, and is active in multiple industry organizations such as the Online Trust Alliance, the Performance Marketing Association and the Executive Council of Performance Marketing. He has contributed to multiple industry publications on compliance and technology and is a frequent speaker at industry events including the Email Acquisition Forum, LeadsCon, Affiliate Summit and CJ University.

Andy McKay

Vice President of Product Strategy

Andy is a key member of the leadership team and responsible for guiding LashBack®’s new product development efforts. He possesses a unique combination of experience, a deep understanding of technology and online marketing, and an insatiable drive to solve client problems. Since starting with LashBack® in 2008, Andy has played a key role in advancing the business — providing his leadership and vision to various teams including software development, MIS, data management and quality assurance. Andy is a creative spirit that has helped to design everything from our data storage plan to our office space.

Greg Woodruff

Director of Technology

Greg leads LashBack®’s software development team, oversees all technology planning and investments, and works closely with new product development. He has been with LashBack® since 2013 and has demonstrated his abilities as both a developer and a leader. Greg was a key driver in a successful rebuilding of LashBack®’s core products. Greg brought more than 10 years of experience to LashBack®, having worked with a variety of technologies and developed systems supporting law enforcement, accounting, sales and online marketing.

Adam Schimsa

Business Development Manager

Adam is responsible for new business development, revenue generation and referral relationships at LashBack®. Adam joined LashBack® in 2011 as a Data Analyst and quickly progressed into a number of different roles, including Senior Analyst and Product Specialist. Adam possesses a deep understanding of LashBack®’s technology and data, and how they can be used to help drive growth and protect the interests of our clients.