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News From Around the Web
Digital Creators Need Email Marketing
A list of engaged email subscribers is among the best promotional tools for creators who sell digital products. For many of those creators, it could also be a path toward earning a living. read more
7 Email Marketing lessons we can learn from the pandemic
The Covid-19 pandemic changed businesses and life, in general, as we know it – from our morning routines to our priorities and life goals. Even in the world of email marketing, everything marketers thought they knew about consumer behavior quickly changed in 2020. read more
6 Steps to Prepare Email Marketing for iOS 15
Apple’s iOS 15 release this fall will likely change email marketing. Among the updates is the ability for Apple Mail users to load external images privately, thereby blocking email marketing platforms from tracking opens. read more
Apple’s iOS 15 Could Improve Email Marketing
When it’s released this fall, Apple’s iOS 15 could make capturing some email marketing metrics more difficult, which might improve performance. read more
Demand Curve: Email marketing tactics that convert subscribers into customers
Email has the highest return on investment of any other marketing channel. On average, email earns you $40 for every $1 spent. And the best part is that email is an owned channel, which means you can reach your subscriber directly instead of relying on social media algorithms to surface your content. read more
Now More Than Ever, Retailers Need To Realize The Potential In Email Marketing
As new data strategies become the norm, email remains a vital tool in marketers’ arsenals read more
6 Email Marketing Tips for Winning Travel Industry Campaigns
The travel industry is a fiercely competitive place and inboxes are jam-packed these days. When it comes to email marketing, you really need to stand out. read more
How Marketers Can Leverage Email Personalization
Content marketing has long been a passive form of marketing. Email personalization, on the other hand, is an active approach. Email marketing reflects a staple in our personal and professional lives. From B2B to B2C businesses, all industries and segments rely on email marketing to communicate with customers and deliver quality content. read more
7 Common Mistakes That You Must Avoid During Email Marketing
If you know who your target audiences are, and how to reach them then email marketing is the most suitable and powerful marketing tool for you. Email marketing is a direct marketing tool and is used to target mass people. You can use email marketing for increasing sales, improving brand loyalty, retaining customers, and delivering important information. read more
DatabaseUSA Wins Case Against The Spamhaus Project
The Importance of Blacklist Monitoring: "DatabaseUSA, a provider of data and email marketing services, has won a victory over The Spamhaus Project. A federal court found that Spamhaus defamed the company and interfered with its business relations by “wrongfully listing on Spamhaus’s domain block list from 2017 to the present.” " read more