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News From Around the Web
Poor old email can get forgotten about—sometimes, it seems like the tried-and-true medium gets lost in a sea of shiny tech, or swallowed up in the waves of social media. But email is far from dead. In fact, a creative approach to email marketing is still one of the most valuable strategies a brand can utilize.
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Thursday is the day to mail if you want the best email open rates, according to a new report from Campaign Monitor.
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AUSTIN, Texas--(BUSINESS WIRE)--ShippingEasy, the leading provider of cloud-based shipping, inventory management, and customer marketing solutions for e-commerce sellers, has launched a FREE seven-part educational series e-commerce sellers of all sizes can use to become an expert email marketer in just one week.
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Want to get a prospect to open your email? Mention LinkedIn in the subject line. That’s one of the findings of a report by security firm KnowBe4, unveiled in time for World Social Media Week. But we don’t recommend that you try it.
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In this article, Matt Harris, Co-founder and CEO of Dyspatch, talks about how email marketing edges out social media marketing. He also shares the reasons why marketers need to focus more on email marketing.
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Here is a quick look at the best email marketing services for small businesses.
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Email systems are the most effective types of martech being used by brands, according to Marketing Technology Utilization, a study published on Monday by Ascend2.
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Email will be a growing source of first-party data for many brands this year. But the real hot spots are mobile app analytics and social media, according to The Data-Confident Marketer, a study released last week by MightyHive and Advertiser Perceptions.
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Unless you're one of those apathetic people who allows unread emails to collect up to the thousands in your inbox, you probably spent a good chunk of your morning deleting automated emails without reading them. But surely there was at least one that caught your eye, made you pause and skim through it, or maybe even made you click the link.
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Frustrated by social media, businesses and others looking for an audience turn to an old standby
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