News & Updates

News From Around the Web
Apple’s iOS 15 Could Improve Email Marketing
When it’s released this fall, Apple’s iOS 15 could make capturing some email marketing metrics more difficult, which might improve performance. read more
Demand Curve: Email marketing tactics that convert subscribers into customers
Email has the highest return on investment of any other marketing channel. On average, email earns you $40 for every $1 spent. And the best part is that email is an owned channel, which means you can reach your subscriber directly instead of relying on social media algorithms to surface your content. read more
Now More Than Ever, Retailers Need To Realize The Potential In Email Marketing
As new data strategies become the norm, email remains a vital tool in marketers’ arsenals read more
6 Email Marketing Tips for Winning Travel Industry Campaigns
The travel industry is a fiercely competitive place and inboxes are jam-packed these days. When it comes to email marketing, you really need to stand out. read more
How Marketers Can Leverage Email Personalization
Content marketing has long been a passive form of marketing. Email personalization, on the other hand, is an active approach. Email marketing reflects a staple in our personal and professional lives. From B2B to B2C businesses, all industries and segments rely on email marketing to communicate with customers and deliver quality content. read more
7 Common Mistakes That You Must Avoid During Email Marketing
If you know who your target audiences are, and how to reach them then email marketing is the most suitable and powerful marketing tool for you. Email marketing is a direct marketing tool and is used to target mass people. You can use email marketing for increasing sales, improving brand loyalty, retaining customers, and delivering important information. read more
DatabaseUSA Wins Case Against The Spamhaus Project
The Importance of Blacklist Monitoring: "DatabaseUSA, a provider of data and email marketing services, has won a victory over The Spamhaus Project. A federal court found that Spamhaus defamed the company and interfered with its business relations by “wrongfully listing on Spamhaus’s domain block list from 2017 to the present.” " read more
Affiliate Autoresponder Compliance 2020
Compliance concerns for email Affiliate Marketing I got kicked off mailchimp a few months ago – it was a big hit to my ego, let alone my business! It led me to create this article giving some rules of thumb about what you can and can’t do on an email autoresponder when it comes to affiliate marketing. Now keep in mind I am not a Lawyer or Compliance expert, I’m just speaking from my own experience and research. Here’s some key points on the subject. read more
Key Insights: Email marketing the titanium of martech, global dips can’t curb strategy, and more
Revenues signal a drop while marketing technology budgets continue to shine, why email marketing is the sweetheart for marketing success, and what wins CTRs. read more
In Crisis Mode: Real Estate Pros Seek Tech And Are Using Email During COVID-19 Outbreak
The real estate industry has been hard hit by the COVID-19 crisis, with demand reportedly falling and landlords facing new regulations. read more