News & Updates

News From Around the Web
Ten Ideas For Email Marketers Facing the GDPR
Email marketers shouldn’t panic: The GDPR is not the apocalyptic cataclysm that many say it is. Here are ten things to keep in mind about email marketing and the new regulation. read more
What Does Customer-First Email Look Like? Here Are Three Views
"We are no longer an email team, but a push team," Overstock Director of Database Marketing Brent Christense quipped this morning during the opening panel at MediaPost’s Email Insider Summit in Captiva, Fla. read more
Three Email Acquisition Strategies
Email is a still strong acquisition channel for firms that take a strategic approach. Here are three ways to find new customers with email marketing. read more
How to Boost Deliverability and Win at Email Marketing
Your email list can and should be the most reliable and cost-effective user acquisition tool. Take advantage of these tips to make sure that is true for your business. read more
Email Hit Parade: The Top Retailers, As Ranked By Coherent Path
The undisputed champion of retail email is Wayfair, the home goods ecommerce firm. It is No. 1 in a new study by Coherent Path: How 100 Of The Top Retailers Engage Shoppers In the First 45 Days and Beyond. read more
Email marketing report: Email volume was up 18% in 2017
Yes Lifecycle Marketing analyzed data from more than 30B emails sent in 2017 to measure performance around open rates, subject lines and more. read more
2017 Email Marketing Industry Report: What’s driving today’s marketers?
As marketers, we navigate an ever-changing landscape of channels, trends and strategies to be successful — and email marketing is at the center of it all. read more
Hardly Second Best: Email Is Strong No. 2 In Event Marketing
Email retains a sturdy second place in the marketing of events. And that’s true of both the business and customer sides, according to a study by XING, a European event company. read more
Email Tops Usage List Of Association Marketers
Email remains one of the most widely used tactics for association marketing, according to a study by Demand Metric. It is used by 99% of the groups polled, trying it with event and content marketing read more
Email Appending Can Accelerate Your Email Marketing
Email appending enables you to reach more of your current customers by email, and the benefits are manifold read more