Business 2 Community writes:


Although COVID-19 may appear to have put a firm halt to much of the world’s businesses, marketing certainly hasn’t slowed down one bit. Email marketing, in particular, is a critical channel when communicating with customers in these times, regardless of whether a business is considered essential or not.
To be sure, there’ve been plenty of email marketing missteps when it comes to COVID related content. And while our inboxes fill with assurances from companies that they’re taking the pandemic seriously, not all of it is welcome. Considering my experience in email marketing, and my work in an industry deeply impacted by the restrictions, I thought it was time to lay down some firm guidelines on how to discuss the coronavirus with your customers.


Read more here.