Email Newsletter Opens Spike During Crisis: Report
While LashBack does our part in stopping the spread of the virus by working from home, we thought we’d share a little bit of positive news for our email marketing community. The health and safety of all is weighing heavily on our minds, but hopefully we can use this time to strengthen the trust between companies and their target audience and email with the lights on.
Email Marketing Daily Writes:
"LiveIntent has seen a 5% increase in email opens as more people work from home during the COVID-19 outbreak."
Read more here.