LashBack’s Response to the FTC on CAN-SPAM Revisions
LashBack, a leading provider of intelligence and compliance solutions for digital marketers, has collaborated with the Online Trust Alliance (OTA) and provided its own submission in response to the FTC’s request for comments regarding the CAN-SPAM Rule. “Our deep visibility into the email market and our work analyzing messages for top brands and their partners, puts LashBack in a unique position,” said Peter Wilson, president and CEO of LashBack. “We are a strong advocate for good, sustainable practices in email and welcome the opportunity to help improve how the market is regulated.” The OTA press release and submission can be viewed here, while LashBack’s submission can be viewed here. For additional information about LashBack, please visit www.lashback.com.