Francis Chmelir will become President on January 1, 2020

St. Louis, MO, December 4, 2019 – LashBack, LLC a leading provider of compliance monitoring, brand

protection, and competitive intelligence tools for digital marketers, announced today the promotion of

Francis Chmelir to President effective January 1, 2020. Chmelir will assume full responsibility for the

operational management, growth initiatives, and strategic direction of LashBack. Peter Wilson, who has

led the business for the last seven years, will be leaving LashBack at year-end to pursue other


Chmelir has served as LashBack’s Vice President of Operations for several years, working closely with

LashBack staff and clients, and has taken an increasing role in the leadership and strategic direction of

the business. He has a long history of leading growth and innovation having previously served as

Executive Director for ITEN, a catalyst for regional technology innovation, and as a founding member for

the Technology Entrepreneur Center (TEC), which helped to establish an incubator where more than 100

businesses operate today. A graduate of St. Louis University, Chmelir serves on several non-profit

boards and has won multiple awards for his leadership including being selected as a “40-under-40”

honoree by the St. Louis Business Journal.

“First and foremost, I want to thank Peter for his leadership and the substantial impact he has made on

LashBack,” said Chmelir. “During Peter’s tenure LashBack experienced record growth, strengthened its

technology and business intelligence platform, and expanded its footprint as a trusted partner and

service provider to major brands, agencies, networks and publishers.” Chmelir continued, “Looking

ahead, I am excited to work with our leadership team to continue building on LashBack’s strong

foundation of proprietary technology and unparalleled compliance expertise.”

“Francis is the ideal person to lead LashBack,” said Wilson. “He is a talented and experienced leader

who is widely-respected by our team and our clients, and he has a clear vision for LashBack’s future

growth and strategic direction. The business has never been stronger, making now the perfect time for

this transition. I look forward to seeing what Francis and the LashBack team accomplish in the coming


About LashBack, LLC

LashBack is a leading provider of compliance monitoring, brand protection, and competitive intelligence

tools for digital marketers, including major brands, agencies, networks, and publishers. For more than a

decade, LashBack has provided unique and actionable insights through its innovative suite of compliance

monitoring, brand protection, competitive intelligence, and partner management tools. For more

information, please visit

Sydni Wilson

Marketing Coordinator