Report: Email Still Beats Out Other Forms of Marketing in the Buyer’s Journey
KO Marketing writes:
Although marketers have been turning to email to reach their customers and prospects for quite some time, new research shows that it still holds strong as a marketing tactic.
Cheetah Digital and Econsultancy recently published the report, “Is Your Marketing Strategy Out of Touch?” and statistics suggested that in terms of driving sales, email marketing still beats banner ads, social media native apps and organic posts by 180%. In addition, about three-fourths of U.S. buyers have purchased a product as a direct result of an email they received.
Read more here.