The Rush To Recovery: Brands Are Sending More Email, And Consumers Are Responding
Email Insider writes:
People trapped at home crave email. They want your offers.
That’s the way it looks based on a 22% increase in B2C open rates between May 15 and May 31 compared to those seen in January, says Jay Schwedelson, CEO of Worldata, speaking in a webinar on Thursday.
B2B opens rose by 18% and email newsletter opens increased by 17% during the period, while email sign-ups surpassed January’s by 41% and total inbox activity is up 18%.
What's driving this?
Read more here.