LashBack®'s focus is using data to help our clients identify opportunities, maximize returns and minimize risk.
We partner with our clients to provide unique, actionable insights that span a full range of marketing needs -- from finding and screening to monitoring and optimizing.
Email and other online marketing channels have historically dealt with a lack of transparency. How do you efficiently determine who to work with? How do you make sure that your partners are adhering to legal requirements and corporate policy? What opportunities and risks are there with your partners? What are your competitors doing?
LashBack® leverages unique data and expertise to provide you with the information that you need -- whether you are just getting started, expanding, or focused on risk. In all cases, our clients are looking for insights that are scalable and efficient; our solutions are designed to offer custom inputs and detailed support through an easy-to-use interface.
THE EMAIL MARKET
of marketers rated email marketing as the most effective marketing channel.- 2016 report of more than 1,800 marketers by GetResponse
of marketers agree that email marketing is core to their business.- Salesforce/Pardot
of marketers are planning to grow their email marketing budgets.- 2016 report of more than 1,800 marketers by GetResponse
Email has an average ROI of $38 for each $1 spent. - DMA
There are over
email users worldwide, and this figure is expected to grow to over 3.0 billion by year-end 2020.- The Radicati Group, Email Market, 2016-2020
of US internet users stated email is the preferred method of communicating with businesses.- eMarketer
60% of marketers view email as a critical enabler of products and services, up from 42% in 2014.- Salesforce/Pardot
Revenues for all segments of the Email Market combined are expected to total over $19.3 billion, and will grow to over $45.4 billion by year-end 2020, an average annual growth rate of 24%.- The Radicati Group, Email Market, 2016-2020
Our goal is to provide unique, actionable information that helps our partners to increase profits and reduce risk. Our core services were designed with this goal in mind and provide a full range of insights.
That said, our clients are unique and we are experienced at working closely with them to identify and pursue opportunities and solve problems. We have experience successfully developing custom analyses and reports based on unique client needs.
We are proud of the data, technology and expertise that we can bring to bear for our clients. If you have a need that is not met by one of our existing services, let us know how we can help you. We are experienced at analytics, problem-solving and reporting, and ready to work with you to address potential risks or opportunities as they arise.
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