Solutions

INFORMATION THAT YOU NEED
LashBack®'s focus is using data to help our clients identify opportunities, maximize returns and minimize risk.
We partner with our clients to provide unique, actionable insights that span a full range of marketing needs -- from finding and screening to monitoring and optimizing.

Email and other online marketing channels have historically dealt with a lack of transparency. How do you efficiently determine who to work with? How do you make sure that your partners are adhering to legal requirements and corporate policy? What opportunities and risks are there with your partners? What are your competitors doing?

LashBack® leverages unique data and expertise to provide you with the information that you need -- whether you are just getting started, expanding, or focused on risk. In all cases, our clients are looking for insights that are scalable and efficient; our solutions are designed to offer custom inputs and detailed support through an easy-to-use interface.

THE EMAIL MARKET

of marketers rated email marketing as the most effective marketing channel.
- 2016 report of more than 1,800 marketers by GetResponse
of marketers agree that email marketing is core to their business.
- Salesforce/Pardot
of marketers are planning to grow their email marketing budgets.
- 2016 report of more than 1,800 marketers by GetResponse

Email has an average ROI of $38 for each $1 spent. - DMA

There are over

2.6 BILLION

email users worldwide, and this figure is expected to grow to over 3.0 billion by year-end 2020.
- The Radicati Group, Email Market, 2016-2020

70%

of US internet users stated email is the preferred method of communicating with businesses.
- eMarketer
60% of marketers view email as a critical enabler of products and services, up from 42% in 2014.
- Salesforce/Pardot
Revenues for all segments of the Email Market combined are expected to total over $19.3 billion, and will grow to over $45.4 billion by year-end 2020, an average annual growth rate of 24%.
- The Radicati Group, Email Market, 2016-2020

PARTNERS

Find Partners

Finding the right partner or partners to help distribute an offer should not be an informal, networking exercise. Whether you represent an advertiser, an agency or a network, it should be an efficient process that focuses on historical practices and effectiveness within a designated industry vertical.

PartnerDiscovery provides this visibility. Publishers can also proactively help to establish and promote their profile through our CertifiedPartner program.

Screen Partners

Once a potential partner has been identified, LashBack® can provide critical insights about their historical practices and effectiveness. Applications, corporate records and references are important, but there is no substitute for being able to see the past behavior of a potential partner.

ReputationDiscovery provides this visibility.

Monitor Partners

Partners that are paid based on performance have an incentive to be aggressive. It is an effective payment model, but it requires that partners are monitored -- not just for results, but for their business practices. In fact, you are legally responsible for their practices.

ComplianceMonitor is a unique service that identifies messages being sent on your behalf and reviews them against your custom rule set. Similarly, if you let a partner contact your list, you need an efficient way to monitor whether they followed the agreed upon terms. LashBack®’s ListMonitor provides this visibility.

Optimize Partners

How do you determine where there are risks and opportunities among your current partners? If a partner has good delivery, is that sufficient information to ramp up with them? How can you get insight into “the rest” of what a partner is sending? Who are the senders that you are working with that have additional capacity and consistently send high quality messages?

On the other hand, do you know which partners are sending aggressive, non-compliant messages when they aren’t working with you? PartnerManagement provides this visibility.

OFFERS

Find Offers

BrandAlert® is a unique resource with more than 100 million, recent, searchable messages. If you have a list, distribution relationships that you would like to leverage, or are looking for complementary offers, you can find all types of offers, and related insights, in our database.

Screen Offers

A typical pitch might sound like this: “You should run XYZ; it is getting great delivery, a ton of attention and is the only one of its kind.” By using BrandAlert®, you can sort fact from fiction. Quickly get a sense for inboxing, volume, uniqueness and trends for almost any offer or type of offer.

Monitor Offers

If a competitor changed its offer and ramped up its sending, how would you know? What if someone was using your brand or your creative to promote their offer? From its origin as a tool to alert brand owners to unauthorized use, BrandAlert® has evolved into a preeminent resource for competitive intelligence.

Optimize Offers

There is no better way to refine an offer and stay ahead of your competitors, than to have key insights into what is working and what is changing. Whether it is inboxing, volume, pricing, subject lines or creatives, you can see changes in specific offers, marketplace dynamics and competitors’ strategies.

The information is unique, timely and actionable.

CUSTOM RESEARCH

Our goal is to provide unique, actionable information that helps our partners to increase profits and reduce risk. Our core services were designed with this goal in mind and provide a full range of insights.

That said, our clients are unique and we are experienced at working closely with them to identify and pursue opportunities and solve problems. We have experience successfully developing custom analyses and reports based on unique client needs.

We are proud of the data, technology and expertise that we can bring to bear for our clients. If you have a need that is not met by one of our existing services, let us know how we can help you. We are experienced at analytics, problem-solving and reporting, and ready to work with you to address potential risks or opportunities as they arise.